Zig Zag: The Surprising Path to Greater Creativity
Published by Wiley in 2013
Book website: zigzagcreate.com
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With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. Also take a look at the Zig Zag Creativity Cards: 52 cards to guide your daily creative practice.