Creativity has long been thought of as an individual gift, best pursued alone. But what if the most common beliefs about its inner workings are wrong? In this revised and expanded edition, psychologist Keith Sawyer tears down some of the most widespread myths and reveals that creativity is always collaborative—even when you’re alone. He draws on compelling stories of inventions, and shares the results of his own acclaimed research on jazz and improv ensembles, to demonstrate the freewheeling ways of true innovation and show us how to be more creative in group settings. With a new chapter on web-based developments that have made collaboration central to everyone’s lives, this revised and updated edition is a must read for anyone seeking to thrive by tapping into collaborative creativity.
Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina, Chapel Hill. He is one of the country's leading scientific experts on creativity. His research has been featured on CNN, Fox News, TIME Magazine, and other media.
“In this provocative book, Keith Sawyer complexifies our thinking about creativity, innovation, and genius.”Howard Gardner, author of Five Minds for the Future
"Creativity can be planned. Keith Sawyer spent years studying jazz bands and improvisational theater troupes, discovering the structural rules underneath their seemingly effortless creativity. He shares the secrets in a book that's every bit as fun, insightful, and practical as you'd want a book on creativity to be."Chip Heath and Dan Heath, authors of Made to Stick
“I can’t stop thinking and talking about Group Genius. It’s filled with insightful nuggets—from improvisational theater to the advent of Monopoly to Impressionist painting to the invention of the mountain bike—about teams and the creative process. Whether shedding new light on brainstorming or exploring the subtleties of language, Sawyer made me see creativity in a whole new way.”Ori Brafman, author of The Starfish and the Spider
“Group Genius is a must read for anyone who needs to build better teams, take their organization to new levels of performance, or make their city or region a more creative and exciting place. If you want to understand the creative process or want to make the most of your own creative capabilities, this is the book for you.”Richard Florida, author of The Rise of the Creative Class