One of the country's leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His 2025 book Learning to See: Inside the World's Leading Art and Design Schools is a groundbreaking account of how nationally known artists and designers teach in the world's top art BFA and MFA programs. His 2024 book Explaining Creativity: The Science of Human Innovation, known as "the creativity bible," provides you with more creativity research than any other book available! His 2013 book Zig Zag identifies the 8 stages of the creative process, and contains over 100 techniques to enhance your personal creativity.